Accounting 101: Cashflow

January 28, 2025

This January we are going back to basics and taking a look at some of the cornerstones of accounting.

Next up – Cashflow.

What is cashflow?

Cashflow refers to the movement of money into and out of your business over a specific period.


In the most basic terms, cashflow is the process of cash moving out of the business (costs/ expenses), and cash coming into the business (revenue). The ideal scenario is to be in a ‘positive cashflow position’. This means that your ‘in’ outweighs your ‘out’ – i.e. more cash is coming into the business than is going out.


When you’re cashflow positive, the main benefit is that you have the liquid cash available to fund your daily operations and debt payments etc.


On the flip side, if you’re in a negative cashflow position, this can be a red flag that the business is facing some financial challenges – and that some serious cost-cutting and/or revenue generation is needed.


How does cashflow affect your business?

Not having enough liquid cash is one of the biggest reasons for companies failing. It is absolutely vital that you keep on top of your company’s cashflow position.


Here are five key cashflow areas to focus on:

  1. Monitor cash in and out – this means regularly tracking what you are getting into your business from sales, loans and investments, as well as what is flowing out from expenses, purchases and debt repayments.
  2. Manage account receivables and payables – efficiently managing your customer receipts and supplier payments helps smooth out your inflows and outflows – and delivers stable cashflow that is easier to predict and manage. Ensuring you have payment terms on your invoices that match the bills payment terms you are making to suppliers. A mismatch of this timing can have a significant impact on when you have cash available.
  3. Get proactive with budgeting and forecasting – creating realistic cashflow budgets and forecasts helps you predict your future cash position. By anticipating your future cash needs, you can actively plan for potential shortfalls or surpluses.
  4. Control your stock inventory – having excess stock in your warehouse ties up cash. So, it is a good idea to optimise your inventory levels and to only manufacture/order the items you need on a day-to-day basis.
  5. Invest in cash reserves – with emergency cash reserves in the bank, you know you have the funds to handle unforeseen cashflow issues or sustain your operations during lean periods. Another vital practice is to be putting away cash to ensure you can meet GST and tax obligations. This is an area we see a lot of businesses getting into cashflow issues. These two things make your whole cashflow position more stable.


Positive cashflow is the beating heart of your business. Working with a good adviser helps you keep that cashflow healthy, stable and driving your key goals as a company. Get in touch to chat about improving your cashflow.
June 10, 2025
We love celebrating our clients success stories, and were delighted to read about our clients John and Kellie Penny's daughter Charlotte who was recently crowned Eventer of the Year.
May 27, 2025
Over 50 farmers and rural professionals gathered at the Millennium Hotel in Taupō on Wednesday 21 May for a pivotal seminar hosted by BFA and Craigs Investment Partners.
May 21, 2025
Succession planning is important for both your business’ and family’s future but isn’t often thought about until retirement.
May 7, 2025
Tax planning is a strategic approach to managing your business’ financial affairs, with the aim of legally minimising your tax liability.
May 1, 2025
A Practical and Emotional Look at Passing the Baton in Farming We, along with Craigs Investment Partners, will be hosting an event later this month to take a deeper look at the practical and emotional side of succession planning.
April 24, 2025
If you’re in the manufacturing or agricultural sectors, or run a business that uses hazardous chemicals in your operations, there are new compliance rules you should be aware of.
April 23, 2025
The Reserve Bank of New Zealand recently announced a drop in the official cash rate (OCR). The final impact of this drop can be both positive and negative for your small business.
April 16, 2025
Scams are everywhere – from emails and phone calls to social media and online ads, scammers are constantly finding new ways to deceive and exploit. In this post, we’ll explore the different types of scams, how to spot a scam, and what to do if you’ve been caught up in it all.
By Nick Hume March 19, 2025
MPI has officially extended the drought declaration in the Waikato, and several other North Island regions.
February 19, 2025
Managing your finances is fundamental to keeping your business on track, but are you doing everything possible to optimise your financial management?
More Posts