Cash flow – How does a small business keep on top of this?

July 12, 2022

Cash flow is the movement of money in and out of your business and is one of the most important measures of business health. It is king when you’re contracting, self-employed or running a successful small business - but how do you monitor it?

It sounds easy to track sales on the one hand and expenses on the other then compare the two. But 65% of failed businesses say they closed down because they didn’t know if they were making more than they were spending. It’s also called “running out of money,” and it will shut your business down faster than anything else.


Forecasting when money will come in and out will help you plan for the future. Being able to predict peaks and troughs will help you avoid financial difficulties. A few examples of ways you can monitor your cashflow include:

  • Utilising cloud-based software such as Xero, MYOB or Cash Manager Rural. Enter your creditors (bills) and debtors (income invoices) into the system so that you can anticipate your profit and therefore bank account balance for the month.
  • Use excel to create a running bank account balance forecast. You could enter your anticipated income and expenses by date vertically with a running bank account balance out the side so that you know your bank account balance at any given date.


These processes should be integrated into your weekly or monthly administration time. Before long, you’ll be excited to see what your budgeted profit is. The ability to plan will be paramount as you’ll be in a position to make decisions whether that is looking to diversify the business, continue as is, invest in capital expenditure, repay debt or increase owner dividends. Monitoring your cash flow and having meaningful cash flow reports readily available will also put you in a credible position with banks when looking for finance.


At BFA, we acknowledge that every client is different, so everyone has varying needs. An excel format will suit some whereas others will need the full integrated reporting that cloud software can provide. Others may be visual so prefer graphs. Some may not be able to predict sales so need data analytics to help with forecasting them.


Rest assured, there is accounting software or add-on’s that can help with all of this. They are cost effective, will save you time that you can spend on other areas of your business and provide you with peace of mind knowing your cash flow is being taken care of automatically.


Your BFA Client Manager is there to offer advice and support for any new ideas you may have. Catch up with them regularly to stay on top of your cash flow and business health.


September 11, 2025
How are you feeling about your business right now? Are you on solid financial footing, or taking a more cautious approach? Is demand steady, growing, or unpredictable?
September 2, 2025
A strong credit profile is the foundation of your business’s financial health. This blog looks at why it's important, and how you can build and protect a good score.
August 28, 2025
A core initiative for Kiwi businesses, Investment Boost is a new tax incentive to encourage investment in assets to increase productivity.
July 28, 2025
We were fortunate to have Mark Lister from Craigs Investment Partners as our guest presenter at a recent event co-presented by BFA and Craig's Investment Partners.
July 3, 2025
At BFA, our passion for numbers is matched only by our commitment to community, wellbeing, and having fun together. Here’s a snapshot of what we’ve been up to so far in 2025.
June 10, 2025
We love celebrating our clients success stories, and were delighted to read about our clients John and Kellie Penny's daughter Charlotte who was recently crowned Eventer of the Year.
May 27, 2025
Over 50 farmers and rural professionals gathered at the Millennium Hotel in Taupō on Wednesday 21 May for a pivotal seminar hosted by BFA and Craigs Investment Partners.
May 21, 2025
Succession planning is important for both your business’ and family’s future but isn’t often thought about until retirement.
May 7, 2025
Tax planning is a strategic approach to managing your business’ financial affairs, with the aim of legally minimising your tax liability.
May 1, 2025
We, along with Craigs Investment Partners, will be hosting an event later this month to take a deeper look at the practical and emotional side of succession planning.