How to get good reviews for your trade business

February 4, 2024

If you run a trade business in New Zealand, you know how important it is to get good reviews from your customers. Reviews can help you attract more clients, build trust and credibility, and boost your reputation in the market. But how do you get good reviews for your trade business? Here are some tips to help you out.


Provide good service


The most obvious way to get good reviews is to deliver high-quality service that meets or exceeds your customers' expectations. Whether you are a plumber, electrician, builder, or landscaper you should always do your best to complete the job on time, on budget, and with professionalism. Quality service is the foundation of customer satisfaction and loyalty.


Ask for feedback


Don't be shy to ask your customers for feedback after you finish the job. You can do this in person, by phone, by email, or by text message. Thank them for choosing your business and ask them how they feel about the service they received. If they’re happy, ask them if they would be willing to leave a review on your website, social media, or online platforms like Google My Business or Trade Me Services. Make it easy for them to leave a review by providing them with a link or a QR code.


Respond to reviews


Whether you get positive or negative reviews, you should always respond to them promptly and politely. Thanking your customers for their positive reviews shows that you appreciate their feedback and value their business. Addressing any issues or complaints in your negative reviews shows that you care about your customers' satisfaction and are willing to resolve any problems. Responding to reviews also helps you improve your online reputation and visibility.


Offer incentives


Another way to encourage your customers to leave reviews is to offer them some incentives or rewards. For example, you can offer them a discount on their next service, a free gift card, or a chance to win a prize draw. Incentives can motivate your customers to share their experiences and opinions with others and show them that you appreciate their support. However, make sure that your incentives are ethical and transparent, and do not influence the content or tone of the reviews.


Showcase your reviews


Once you get good reviews for your trade business, don't let them go unnoticed. Showcase them on your website, social media, flyers, brochures, or vehicles. Displaying your reviews can help you attract more customers, enhance your brand image, and increase your confidence and pride in your work. Showcasing your reviews can also inspire your existing customers to leave more reviews and spread the word about your business.


Getting good reviews for your trade business isn’t hard if you follow these tips. Reviews can help you grow your business, improve your service quality, and strengthen your customer relationships. So don't hesitate to ask for feedback, respond to reviews, offer incentives, and showcase your reviews. You'll be amazed by the results!


If you need help – let us know.


October 15, 2025
For employers Christmas is a time to ensure you’re on top of your obligations around holiday pay. Here’s a quick guide to help small business owners across Aotearoa stay compliant and stress-free over the break.
September 30, 2025
The run-up to Christmas is one of the busiest times of the year for many Kiwi businesses. Whether you’re wrapping up projects, closing the books, or managing stock and customers before a summer break, it can be a time of high pressure and high pace. Add in social functions, school holidays, and year-end fatigue, and it’s easy for stress and burnout to creep in.  As an employer, you play a key role in supporting your team’s wellbeing. Investing in mental health isn’t just the right thing to do, it’s also good for business.
September 30, 2025
Growth is exciting, and with the right planning, it can be a turning point for your business. Here are four key questions to ask yourself before scaling up.
September 19, 2025
At BFA, we’re proud to support local students through the Gateway Programme – a fantastic initiative that helps young people gain real-world experience in industries they’re curious about.
September 11, 2025
How are you feeling about your business right now? Are you on solid financial footing, or taking a more cautious approach? Is demand steady, growing, or unpredictable?
September 2, 2025
A strong credit profile is the foundation of your business’s financial health. This blog looks at why it's important, and how you can build and protect a good score.
August 28, 2025
A core initiative for Kiwi businesses, Investment Boost is a new tax incentive to encourage investment in assets to increase productivity.
July 28, 2025
We were fortunate to have Mark Lister from Craigs Investment Partners as our guest presenter at a recent event co-presented by BFA and Craig's Investment Partners.
July 3, 2025
At BFA, our passion for numbers is matched only by our commitment to community, wellbeing, and having fun together. Here’s a snapshot of what we’ve been up to so far in 2025.
June 10, 2025
We love celebrating our clients success stories, and were delighted to read about our clients John and Kellie Penny's daughter Charlotte who was recently crowned Eventer of the Year.